InSpire is Heading to Chicago for CannaCon Midwest

30 July 2021 /

Anders Peterson, our Cannabis Operations Specialist here at InSpire, is excited to be speaking at CannaCon Chicago this August. CannaCon is one of the leading cannabis business conferences bringing entrepreneurs, growers, distributors, equipment specialists and more together to grow the industry. Illinois is poised to become one of the biggest markets in the cannabis industry, and we look forward to connecting with other industry influencers at the Chicago event. 

Data from the state shows that Illinois sold more cannabis products during the month of June than any other month since recreational retailers were legalized in early 2020, bringing in over $115 million in revenue. The state is poised to see more than $1 billion in adult-use cannabis sales in 2021, providing a huge opportunity for cannabis businesses. With new data constantly emerging and the latest cannabis cultivation trends always shifting, it is easy to lose track of the fundamentals along the way. 

Anders’ presentation will take place on Saturday, August 7 at 4:00 p.m. during the two-day event. “Getting The Most Out Of Your Cannabis Phenotype” will explore phenotypic expression and its impact on facility design, cultivation practices and financial performance. Attendees can expect to learn more about topics such as: 

  • The meaning of a phenotype as it relates specifically to cannabis cultivation
  • Factors that influence phenotypic expression
  • The role of phenotypic expression in grow room facility design and equipment selection for cannabis climate control and environmental crop steering 
  • The role of phenotypic expression in financial performance and brand recognition 

To view the full seminar schedule or to register for CannaCon Chicago, visit:

If you’ll be at the show and would like to connect with a member of the InSpire team, please contact us today!

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